We use the personal information we collect, both directly and indirectly, to run our business, connect with you, and provide better products, services, and experiences, as explained further below. (1) to provide the products and services that you have ordered or requested, as well as to communicate about your orders; (2) to enable and improve our customer service; (3) to address your comments, questions, or complaints; (4) to personalize your experiences; (5) to understand your opinions, preferences, and shopping habits; (6) to analyze trends and statistics; and (7) to administer your account. (8) to evaluate and enhance our websites, mobile apps, facilities, products, and services; (9) to advertise our products and services to you, including sending you marketing communications and other information about our products, services, or special events, as well as to improve our marketing efforts; (10) to share user-generated content such as reviews, testimonials, or other user-generated content; (11) to facilitate mergers and acquisitions; (12) to secure and protect our information and technology systems, as well as information about you and other consumers; (13) to facilitate internal audits, dispute resolution, or investigations; (14) to evaluate new technology for our businesses; (15) to conduct market research; (16) to formulate our business strategies; (17) to analyze business information about organizations to which you
may belong (i.e., your employer), (18) to enable us to monitor and evaluate our third-party service providers’ activities; (19) to manage our gift card programmes, loyalty programmes, and other stored value programmes; (20) to keep transaction records; (21) to comply with our contractual agreements; (22) to detect and address actual or potential fraud; (23) to establish and maintain data back-ups for our business continuity and disaster recovery; and (24) to comply with various legal obligations or omissions.